Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

Savoir faire

The Spirit

If you are boldly going anywhere you boldly go with a TAG Heuer.  Timepieces which have played a vital role in the exploits of the most dashing and daring champions and adventurers of the past 150 years.

 

A passion born young. Still in his twenties founder Edouard Heuer decided keys were a windup and consigned them to history with his groundbreaking crown-operated winding system. Being in the forefront was the most stylish position, a position TAG Heuer assumed and has retained.

 

Over three centuries at the cutting edge of timekeeping on land, sea and air.


TAG Heuer clocks winners on the waves, on the track, in lawn tennis and on Formula 1 circuits. And for more unusual exploits. A Time on Trip device was aboard the Graf Zeppelin’s first transatlantic flight. The intrepid Hugo Eckener also installed it on his Zeppelin a round the world trip in 1929.
Modern day Olympic recordbreakers in Antwerp in 1920, Paris 1924 and Amsterdam in 1928 raced against stopwatches including the Heuer Mikographs and Micrcosplits. Wordbeaters take their prized winning times from TAG Heuer. 

 

The gold standard of time, on occasion, literally. A gold TAG Heuer was presented to Prof Auguste Picard who headed sky high in a ballon to a record height of 15,781m. Aside from airships and ballons by the Thirties TAG Heuer timepieces had become key and trusted fixtures in cars and planes worldwide.

 

As the jet set took flight TAG Heuer is master of the time zones

For a newly globalised post World War 2 world TAG Heuer introduced the Twin Time in 1955 which displayed two time zones simultaneously. And then went beyond. A TAG Heuer stopwatch shot into space on the first manned flight aboard Mercury–Atlas 6 in the hands of astronaut John Glenn. 

 

In 1971 TAG Heuer joined forces with Enzo Ferrari  and became the Official Timekeeper for the roaring red Formula 1 stable from 1971 until 1979. In the midst of this association the Chronosplit was launched – a double digital display quartz marvel precise to 1/100th of a second. Senior Ferrari ordered 15.