Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

Savoir faire

Manufacturing

TAG Heuer’s innovative and avant-garde spirit is not only found in the originality of its creations, but also in the way in which it manufactures and assembles them.
Luxury Swiss watchmaking combines manual craftsmanship with the most advanced technology to guarantee quality, precision timing and enduring sophistication.

Craftsmanship
Much of the responsibility for TAG Heuer excellence rests on the talent of its people. TAG Heuer house horologists, or expert watchmakers, have skills which have been developed over several generations. These skills are necessary for the delicate operations in assembly. TAG Heuer watchmakers must carefully construct wheel and pinions that are barely visible to the naked eye, or fix hands on a shaft 1/10th mm in diameter. Developing these multi-skilled craftsmen requires major investment in training and led to the creation of TAG Heuer’s own watchmaking school.

Technology
Inspired by other high-tech sectors, TAG Heuer has developed a revolutionary semi-automated line. Each watch movement is individually followed along the line by high-performance software. After a station, the movement is automatically sent to the next relevant station, although craftspeople maintain complete control. This mix of artisanal craftsmanship with high-tech automation and space-age materials allows for the creation of incredibly innovative products.

Innovation
One of these innovative products is the Calibre 1887 –a new TAG Heuer chronograph movement produced and assembled in-house. The Calibre 1887 is an audaciously re-engineered version of the original 1887 TAG Heuer oscillating pinion and column wheel. Oscillating at 28,800 beats per hour, this 39-jewel, 29.3mm movement has 320 working parts – a stunning feat of mechanical engineering. With this in-house chronograph, TAG Heuer, the only watch manufacturer to master 1/10th and 1/100th second accuracy in mechanical chronograph movement, continues to prove why it is the leader in Swiss precision timing.