Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

2013 Tag Heuer : a chronology TAG Heuer Carrera MikroPendulumS

AN EXCLUSIVE TAG HEUER PATENTED TECHNOLOGY: THE FIRST EVER MAGNETIC DOUBLE TOURBILLON   The TAG Heuer Carrera MikroPendulumS is a TAG Heuer Carrera MikrotourbillonS with 2 magnetic Pendulums replacing the hairsprings, one for telling time and one for timekeeping. Composed of 454 working components and based on unique TAG Heuer-patented technology, its watch chain turns at 12Hz and its chronograph chain turns at 50Hz (60 minutes power reserve). The chronograph tourbillon, the world’s fastest, controls the 1/100th of a second, beats 360,000 an hour and rotates 12 times a minute.   The case is forged from a revolutionary material, a chrome and cobalt alloy used in aviation and surgery. It is fully biocompatible, harder than titanium, easier to shape and as luminous as white gold. The case design, with its stopwatch-like placement of the crown at 12 o’clock, is based on the 2012 Aiguille d’Or winner, the TAG Heuer Carrera Mikrogirder, and the Carrera 50 Year Anniversary Jack Heuer edition. The two tourbillon Pendulums and their solid rose gold bridges (18K 5N) are visible through the fine-brushed anthracite dial. The hand applied “100” at 12 o’clock is also in solid rose gold. The chronograph minutes counter is at 12 o’clock, chronograph seconds at 3, and the chronograph power reserve at 9. The 1/100th of a second scale appears on the silver flange. The strap is hand-sewn anthracite grey alligator, very high-tech in style and soft to the touch.     This is a spectacular showcase of Swiss craft and TAG Heuer savoir-faire. The Baselworld unveiling of the brand’s latest concept piece has become a “can’t-miss” moment among watch lovers. The new TAG Heuer Carrera MikroPendulumS is sure to give them a lot to talk about.

Learn more about the MikropendulumS