Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.


Unique Dual-Chain Architecture

Since 1969, the year TAG Heuer launched the world’s first automatic chronograph movement, coupling watch movement with chronograph function has become standard operation procedure. There is a serious “hitch”, however, with this isochronous system: its wheel chain gear system increases energy loss.

This is one of the greatest quandaries of chronograph design - how to keep chronograph operation from disrupting watch operation. A first avenue of research led to the TAG Heuer Calibre 360 in March 2005 with its additional module for the chronograph. Then the answer came with the TAG Heuer Mikrograph 1/100th of a second Chronograph in January 2011, ingeniously outfitted with two independent kinematic chains - one for the watch and one for the chronograph, integrated in the same movement.

The MIKROTOURBILLONS is built with the same integrated movement with dual chain architecture, thereby eliminating the need for a clutch. Separating the watch chain from the chronograph chain eliminates the risks of the chronograph influencing the watch and vice-versa; but most importantly, it reduces energy loss and optimizes the precision of the chronograph’s regulating organ. This dual chain architecture allows the all “MIKRO” timepieces (MIKROTOURBILLONS, MIKROGIRDER, MIKROTIMER and MIKROGRAPH) to be ISO 3159 compliant across the board. The MIKROTIMER and the MIKROGRAPH are already COSC certified - i.e. with the chronograph function running, a feat virtually impossible to achieve by conventional mono-frequency chronographs.