Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

20 Dec. The new TAG HEUER CARRERA MIKROGRAPH AVANT-GARDE 1/100TH SECOND

  • Mikro

Accurately measuring time is of course the very essence of high-end watchmaking. Even more challenging, however, is to precisely divide seconds into the smallest possible fractions by means of a chronograph function. From the beginning, TAG Heuer has pioneered utmost precision and ever pushed limits of accuracy beyond conventional frontiers, making it today the undisputed master of every tiny fraction of time, 1/10th, 1/100th, 1/1,000th and 5/10,000th of a second.

With the new TAG HEUER CARRERA MIKROGRAPH AVANT-GARDE 1/100TH SECOND, TAG Heuer continues to explore the concept of the dual chain launched in January 2011. This technology allows, in an integrated mechanical movement, the elimination of cross-interference between the watch and the chronograph, and paves the way for an authentic dual-certification timepiece.

This game-changing innovation combines two assortments beating at 28,800 and 360,000 beats/hour respectively. It offers unrivalled precision and chronometry thanks to the independence of its “normal speed” and “high speed” watchmaking chains.

Detailed Features:

REF: CAR5A50.FC6319

Dial:

- Black external part & fine brushed anthracite internal part featuring 3 counters

- Solid rose-gold (18K 5N) “100” hand applied arabic numerals

- Solid rose-gold (18K 5N) hour and minute hands with luminescent markers

- Solid rose-gold (18K 5N) small second hand

Case:

- Diameter: 45mm

- Titanium grade 5 with black titanium carbide coating case

- Solid rose-gold (18K 5N) crown overmolded with black rubber

- Solid rose gold (18K 5N) push buttons

- Polished, fine brushed and sandblasted solid rose gold (18K 5N) horns

Bracelet:

- Hand-sewn black alligator strap with soft touch effect

Movement:

- Engraved rotating mass: XX/50

- COSC certified (watch)

- 480 components

- 68 jewels

- Power reserve: watch: 42 hours, chronograph: 90 minutes

- 1/100th second chronograph function

- 2 balance wheels

- Automatic bi-directionnal rewinding system

- Date