Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

21 Feb. TAG Heuer’s Traveling Exhibition “LA MAISON” begins its epic journey in Kuala Lumpur!

TAG Heuer’s Traveling Exhibition “LA MAISON” begins its epic journey in Kuala Lumpur!

February 19th, 2014. Kuala Lumpur, Malaysia.

The Swiss watchmaking pioneer launched a mobile museum - the most important ever devoted to TAG Heuer - celebrating its colorful history and bringing its rarest treasures to the world.

First stop, Kuala Lumpur.

The Mayor of Kuala Lumpur officiated the opening of the exhibition in the presence of both local and regional guests and media. A truly proud moment for TAG Heuer.

The concept – LA MAISON celebrates the brand’s defining values: innovation & avant-gardism; energy & intensity; luxury & emotion. The adaptable 100m2 structure has ceilings that are 2m40 high and contains 60 exceptional historic timepieces, selected from TAG Heuer 360 Museum’s permanent collection and the Heuer family’s private treasury.

“ From the oldest stopwatch to the newest chronograph, this exhibition shows who we are and what we’re made of.” Proudly said Stephane Linder, CEO & President of TAG Heuer.

The Tour - Its next port of call is Shanghai, followed by high-profile stops in Beijing and Hong Kong. From there it travels to Seoul, before crossing the Pacific to live the American dream in Las Vegas, Houston, Philadelphia, Miami and Dallas. Don’t delay: the average stay in each place will be ten days only. This is a once-in-a lifetime experience - a must see for watch collectors, motor racing fans, design connoisseurs and lovers of the TAG Heuer legend.

Discover the video of the event