Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

22 Sep. TAG Heuer presents Vodafone McLaren Mercedes pitcrew

  • Button and Jean Christophe Babin

A sub-2.500-second Formula pitstop is completed in less time than it takes to finish reading this sentence.

But celebrating that moment? That’s timeless.

And that’s why, at this weekend’s Singapore Grand Prix, TAG Heuer, official timekeeper & official watch of Vodafone McLaren Mercedes, chose to present the 25 crew members responsible for the world’s first sub-2.500-second pitstop with a precious reminder of the value of time.

As a personal thank-you gift from TAG Heuer, each pit-crew member will receive a TAG Heuer Carrera Day-Date watch as a unique reminder of Formula 1’s fastest-ever pitstop (achieved at the Santander German Grand Prix on Jenson Button’s car).

The back of each timepiece will be engraved with a message reading ‘world record pitstop – first sub 2.500-seconds’.

Jean-Christophe Babin, President & CEO of TAG Heuer said: “This record is incredible, not only the performance itself but also because it shows how Vodafone McLaren Mercedes team is looking for mastering time & precision so does TAG Heuer! As a partner for more than 25 years, we are really proud of Vodafone McLaren Mercedes performance.”

Vodafone McLaren Mercedes team principal Martin Whitmarsh said: “Every element of a grand prix team works with the complex perfection of a Swiss watch mechanism – and a successful pitstop is no exception. Although it may look straightforward, the successful execution of a stop is the result of hundreds of hours of intense analysis and preparation.“Nowadays, the closeness of the field means a successful stop can even make the difference between winning or losing a grand prix. “This unique gift from TAG Heuer is a timely reward for the entire crew’s efforts, but, rest assured, there will be no let-up in focus or determination from Vodafone McLaren Mercedes for the remainder of the season.”

Jenson Button said: “A Formula 1 pitstop is the perfect representation of seamless teamwork. Every movement needs to work in perfect sync for a stop to be a success; if a single motion isn’t synced, then the whole thing fails to work. “Getting it right has become an art-form, and I’m incredibly proud that the Vodafone McLaren Mercedes team has worked so hard to become the best in the pitlane.

“They deserve recognition for their efforts, and this gift from TAG Heuer will be the perfect motivation for maintaining their excellent record.” The Vodafone McLaren Mercedes team has been recognised as achieving the fastest race stop time at every race since the Canadian Grand Prix in June – that’s seven successive grands prix.

Makes you stop and think, doesn’t it?