Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

11 Jun. TAG HEUER ONCE AGAIN MAKES HISTORY AT LE MANS WITH PATRICK DEMPSEY

1970: Steve McQueen stars in the race film classic Le Mans

2014: Patrick Dempsey takes the relay…

In real

Le Mans, 11 June 2014 — TAG Heuer and Dempsey Racing signed a long-term partnership this week-end during the 24 Hours of Le Mans. More than 40 years after Steve McQueen starred in the race classic Le Mans with a Monaco chronograph on his wrist, the asphalt once again belongs to TAG Heuer and Hollywood.

It is asphalt that TAG Heuer never really quit: in 1973, Scuderia Ferrari proudly bore the TAG Heuer logo on its 312PB prototypes; and in 2009, with Peugeot Sport, and then 2010-2013 with Audi Sport, the brand won 5 titles.

This year, the pioneering Swiss brand has decided to enter the world’s most prestigious endurance race in support of Dempsey Racing that – in partnership with Proton Competition – is competing in this year’s race with team drivers Patrick Dempsey, Joe Foster and Patrick Long.

Dempsey, a Grey’s Anatomy leading man and popular Hollywood actor, is also a top-tier international sports car racing driver and team owner. A long and fruitful partnership between his Dempsey Racing team and the world chronograph leader is now underway, TAG Heuer will promote the team’s achievements in its new advertising campaign, and its iconic shield will be visible on the car and the drivers’ racing suits in every race.

Beyond a passion for speed, TAG Heuer and Dempsey Racing share values of performance, courage and the spirit of freedom: “We are writing an exciting new page in our history,” said Stéphane Linder, CEO of TAG Heuer. “Not only in endurance races but also in watchmaking. On the one hand, we have an actor who, like Steve McQueen before him, is not afraid to take risks; and, on the other, a brand that never ceases to amaze, surprise and excite.”

“This new partnership opens up great new perspectives for me,” Dempsey said. “It’s exciting but does comes with a bit pressure to succeed. Becoming part of TAG Heuer’s living legacy that goes back to Jo Siffert, Ayrton Senna and Alain Prost makes me humble. I will have to give my best and, as the famous TAG Heuer slogan goes, never crack under pressure.”

“Pressure is manageable,” said Jean-Claude Biver, Head of Watchmaking Division at Moët Henessy - Louis Vuitton (LVMH). “You have to believe, keep moving ahead, and put your heart into it. If you are willing to give your all, the world is yours.”

Through this new partnership, TAG Heuer once again puts itself at the very heart of motor racing history. Many champions have worn the brand’s colors all the way to the top. Very few have done so with true Hollywood panache. Dempsey Racing and TAG Heuer represent an exciting new expression of sporting passion and glamour.

DISCOVER THE ICONIC TIMEPIECE OF THE MONACO COLLECTION