Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

04 Sep. TAG HEUER OFFICIAL PARTNERS with ORACLE TEAM USA & TILT TEAM

The Swiss pioneering watch brand pays tribute to its two America’s Cup sailing partners -- and the Aquaracer’s three decades at the helm of luxury yachting excellence -- with a new fleet of limited edition watches and chronographs.

Swiss watchmaking legend TAG Heuer’s engagement to world-class yachting is in full sail this summer with official onboard involvement in two of the sport’s top events: and the 34th America’s Cup Finals September 7-21 with defending champion ORACLE TEAM USA.the first annual Red Bull Youth America’s Cup September 1-4 with the Swiss national TILT TEAM

The main event is the America’s Cup, the world’s oldest active sporting trophy. This year’s Finals are being held in the San Francisco Bay, the home waters of TAG Heuer partner ORACLE TEAM USA, on board 72-foot (21.9 m) wing-sail catamarans.

The first-ever Red Bull Youth America’s Cup matches 10 national teams of six sailors, aged 19 to 24, on wing-sailed AC45 catamarans--the same platform used throughout 2011 and 2012 in the America’s Cup World Series events. With TAG Heuer’s support, the young sailors of TEAM TILT hope to bring the inaugural Red Bull Youth America’s Cup home to Switzerland.

AQUARACER 500M LIMITED EDITIONS: COLLECTOR TRIBUTES TO SAILING’S MOST PRESTIGIOUS RACE

TAG Heuer, the world leader in prestigious and high-end chronographs, has participated in America’s Cup events since the 1960s, providing crews with technical support and special TAG Heuer eyewear and chronographs. This year, to celebrate its double role, the pioneering brand has launched a new fleet of limited edition Aquaracers equipped with helium valves and water-resistant to 500 meters. At the helm is the AQUARACER 500M CALIBRE 72 COUNTDOWN AUTOMATIC CHRONOGRAPH 43 MM. Named after the official length of the 34th America’s Cup boats, stamped with the official “Team USA” logo on the dial and the iconic AC72 boat on its case back, the CALIBRE 72 was co-designed by TAG Heuer and ORACLE TEAM USA and is the favorite of legendary team CEO Sir Russell Coutts and skipper Jimmy Spithill. With its unscratchable ceramic bezel, rubber coated pushers and screw-in crown, it is a true sailing countdown instrument, made to withstand the most extreme sailing conditions. The countdown function at 12 o’clock makes for at-a-glance visualization of the 5 minutes before the official start of the race. Launched in late 2012 after TAG HEUER and ORACLE TEAM USA announced their official partnership, the AQUARACER 500M CALIBRE 16 CHRONOGRAPH has a 44 mm brushed steel case, black rubber rotating bezel and black rubber strap. The dial features a “Team USA” logo and has three sub-dials for the chronograph. It is powered by an automatic movement and comes with a 42 hour power reserve.

The Aquaracer 500M CalibRE 5, also launched in 2012, has a 43 mm brushed steel case with a black rotating bezel and a brushed steel bracelet or black rubber strap. The dial features the “ ORACLE TEAM USA” logo with oversized hour markers at the 12 and 6 o’clock position and the date window is at the 9 o’clock position. The Caliber 5 watch is powered by an automatic movement with a 38-hour power reserve.

All three AQUARACER 500M sport the official colors of ORACLE TEAM USA--red, black, and white--on the hands, pusher, and face.

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