Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

13 Mar. TAG Heuer Grand Prix High Profile Cocktail Event

TAG HEUER KICKS OFF THE 2013 F1 RACING SEASON WITH AIRPORT DOMINATION AND STAR STUDDED EVENT

Last night TAG Heuer held its highly anticipated Grand Prix Event at the Melbourne Flagship boutique with a special guest appearance by TAG Heuer Ambassador and Formula 1 champion, Jenson Button.

Button headlined the star-studded guest list of high profile Australian identities, which included former Miss Universe and television personality Rachel Finch, racing royalty Kate Waterhouse, model and actress Megan Gale, model and television personality Pia Miller, leading landscape designer and television personality Jamie Durie, model and MTV VJ Kate Peck, television personality Lauren Phillips, Nine times Olympic medallist, swimmer Leisel Jones, and television personality James Brayshaw.

TAG Heuer President and CEO, Jean-Christophe Babin hosted the annual Grand Prix Event, which also celebrated ‘50 years of Carrera’ – a salute to the classic motor-racing inspired Chronograph, first launched in 1963, that captures the spirit of the brand.

Arriving in true Formula 1 fashion, Button pulled up in a sleek McLaren 12C Spider and was welcomed by Tag Heuer ‘60s inspired grid girls. Once on stage former Miss Universe Rachel Finch presented the charming F1 champion driver with an all Australian ‘summer pack’ including TAG Heuer sunglasses, a beach towel, sun cream and a pair of traditional Australian swimwear – the Speedo ‘budgie smugglers!'

Avant-Gardiste