Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

27 May. TAG heuer Enters the prestigious Monaco Grand Prix

TAG Heuer’s “Mastering Speed for 150 Years” celebration reaches its pinnacle in Monaco for the F1 Grand Prix from May 26th to May 29th, 2011.

As part of its 2011 “Mastering Speed” commemoration of its most famous source of inspiration — a century and a half of professional motorsports — TAG Heuer is now an official partner of the Monaco Grand Prix, the world’s most glamorous race organized by Automobile Club of Monaco (ACM).

The historical agreement was formally signed on May 27th, 2011 on the legendary starting grid of the Grand Prix by Jean-Christophe Babin, President and CEO of TAG Heuer, and Michel Boéri, President of the Automobile Club of Monaco.

As the Official Watch and Eyewear of the Monaco Grand Prix, TAG Heuer will have a visible presence throughout this year’s race, with TAG Heuer flags prominently displayed on bridges and trackside and a special starting-grid event showcasing the famous Formula One “grid girls”. At the start of the race, the 24 stunning women will hold up boards bearing the racecar drivers’ names while wearing Formula 1 Lady Steel and Ceramic watches, TAG Heuer Avant-Garde eyewear and specially designed TAG Heuer mini-dresses inspired by Steve McQueen’s racing suit in the movie Le Mans.

“Partnering with the Automobile Club of Monaco for the Grand Prix in this important year is a great honour,” said Jean-Christophe Babin, CEO of TAG Heuer. “We look forward to working side by side with the ACM in their pits and paddocks, and to promoting their prestigious race throughout the TAG Heuer world.”

“Mastering Speed is critical at Monaco,” said Michel Boéri, President of the ACM. “It’s even a symbol of our race, which has only one trajectory, straight between the track barriers. The best drivers are those able to ‘’feel’’ their cars around the track, racing at the limit in pursuit of the perfect lap. This same drive motivates TAG Heuer, making them the obvious choice as our official partner. We welcome this opportunity to share in their celebrations of 150 years of motor racing, and to continue to grow together long term.’’


“TAG Heuer has now established itself as the key watch brand of the most important tracks and events in motorsports,” said Jean-Christophe Babin. “Through our partnerships with the ACM at Monaco Grand Prix, Vodafone McLaren Mercedes in F1, Audi Sport for Le Mans and Endurance races, and our longstanding role as Official Watch of the mythical Indy 500, TAG Heuer is precisely where it wants to be in the 3 most iconic races — in pole position.”

TAG Heuer will actively promote the Monaco Grand Prix partnership with a dedicated advertising campaign spearheaded by an exciting new television commercial which will be broadcast in several countries during the race.

For the Grand Prix, TAG Heuer proudly supports the Vodafone McLaren Mercedes team and its World Champions TAG Heuer ambassadors. As Jenson did it in 2009, winning at Monaco is a great achievement and a memory for life. TAG Heuer wishes them all the best for the 2011 Monaco Grand Prix.