Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

23 Jan. TAG Heuer Carrera CMC Concept Chronograph

TAG Heuer unveils the first watch fully manufactured in Carbon Matrix Composite: 19g of Technology

The TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH is one of TAG Heuer’s most futuristic interpretation yet of the iconic Carrera, the motor-sports inspired watch designed by Jack Heuer in 1963. Made of the identical space-age carbon composite pioneered in Formula One and the aerospace industry, and powered by the brand’s in-house designed and manufactured chronograph movement, the TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH is super light and unbelievably resistant. With a case inspired by the award-winning CARRERA MIKROGIRDER, the TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH pushes watchmaking design and technology to a new extreme expression of the avant-garde.

The primary source of inspiration for the TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH is the original 1963 Carrera–the first sports chronograph designed specifically for professional drivers and sports-car enthusiasts. The case design, however, is based on 2012‘s breakthrough CARRERA MIKROGRIDER, which was named Swiss Watch of the Year at last November’s Geneva Watchmaking Grand Prix, winning the prestigious Aiguille d’Or, watchmaking most coveted distinction.

The TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH shares the Mikrogirder’s distinctive asymmetrical “bullhead” case with base horns design. The crown and chronograph pushers are mounted at 12 o’clock, like a classic stopwatch. The fundamental difference, however, is the material used — Carbon Matrix Composite — and the extremely complicated miniaturized manufacturing process required to use it — both world firsts in the watchmaking industry.

The TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH’s case, back and bezel are made from thin carbon fibers organized as on a isotropic matrix. The reinforced fabric, which is only 0.007mm thick, is structured to build the components into 3D form, then heated and compacted to transform by a means of a chemical reaction the soft, flexible layers into a super rigid form.

The TAG Heuer manufacturing method, which until now was primarily used in F1 and aeronautics, facilitates watch production, and allows for intricate detailing and machining with fewer geometrical constraints and an exceptionally high degree of precision. The edges of the case middle, for example, are astonishingly detailed. Having passed all of TAG Heuer’s rigorous quality controls, the timepiece will also age much better than a conventional watch, with fewer scratches and signs of wear. Its extreme lightness also translates into ultimate comfort.

Inside ticks the famous CALIBRE 1887, TAG Heuer’s first movement built in-house. Manufactured after 4 years of intensive R&D in 2011 to mark the brand’s 150th anniversary, the integrated column-wheel chronograph movement contains 320 parts. It is a radical re-engineering of one of Edouard Heuer’s greatest contributions to watchmaking: the oscillating pinion of 1887.

Individual weights of components

Case: 10.5 g

Caseback (without crystal): 4.35 g

2 Blade horns: 2.77 g

Bezel: 1.23 g

Total weight: 76.9 g

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