Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

04 Nov. TAG HEUER CALIBRE 1969

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After the 2009 launch of the TAG Heuer Calibre 1887 automatic chronograph movement, the pioneering Swiss brand adds a second movement to its ever-expanding industrial capacity: the TAG Heuer Calibre 1969

A BRIEF HISTORY OF TIME... BY ONE OF ITS MOST FAMOUS KEEPERS

In 1969, Jack Heuer and his partners unveiled the Calibre 11, the world’s first automatic chronograph movement, which he housed in the now-legendary square-shaped Monaco. The groundbreaking movement and its successors -- Calibres 12, 14 and 15 -- are among the most innovative in the pioneering Swiss brand’s history, and continue to inspire TAG Heuer designers, engineers and artisans to this day.

TAG HEUER: THE ONCE AND FUTURE KING OF CHRONOGRAPHS

By adding the Calibre 1887 and the Calibre 1969 to its manufacturing capacity, TAG Heuer’s growth and continued leadership in chronographs is fully assured. Production volume of the two innovative movement will surpass 50,000 units in 2013 and reach a projected target capacity of 100,000 by 2016. This makes TAG Heuer the biggest industrial chronograph producer among all Swiss watch brands, and one of the very few Swiss Manufactures capable of producing all of its own major components -- not just movements but dials and cases. A pioneering force for more than 150 years, TAG Heuer has always been at the forefront of innovation in technology and design. The TAG Heuer Calibres 1887 and 1969 make it abundantly clear that it has no intention of being anywhere else.