Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

06 Mar. TAG HEUER AVANT-GARDE EYEWEAR PAYS TRIBUTE TO ORACLE TEAM USA VICTORY AT THE 34TH AMERICA’S CUP

During its partnership, TAG Heuer Avant-Garde Eyewear closely worked with ORACLE TEAM USA to equip the sailing crew with perfectly adapted sunglasses, with accurate Watersport lenses. This collaboration resulted in ORACLE TEAM USA skipper Jimmy Spithill helping to design a specific frame based on a TAG Heuer Racer pair of sunglasses. This unique piece was specially developed for the Sailing Crew, who wore them during the 34th America’s Cup Finals.

Last September, in San Francisco bay, ORACLE TEAM USA completed a thrilling come-from-behind victory. Down by a seemingly insurmountable 8-1 score in the best-of-17 regatta, ORACLE TEAM USA won an astounding eight consecutive races over Emirates Team New Zealand to pull off one of the greatest comebacks in elite sport.

“We are extremely proud of every member of this extraordinary crew and every component on this incredible boat,” said Stéphane Linder, TAG Heuer CEO and President, after the final race in San Francisco Bay on September 25th.

To celebrate the victory, TAG Heuer Avant-Garde Eyewear decided to pay tribute to this stunning victory by producing a limited edition of the sunglasses worn by ORACLE TEAM USA. “We wanted to create something really special, to remember this amazing moment of sport. Therefore, we proposed to ORACLE TEAM USA to integrate a piece of their AC72 boat into these sunglasses. They really liked this idea!”, explained Stéphane Linder.

The TAG Heuer RACER "ORACLE TEAM USA 34th America's Cup winner" Limited Edition combine two different types of high-tech materials: the Grilamid TR90, a nylon well known for its resistancy, lightness and shape memory, and the carbon fiber coming from a piece of ORACLE TEAM USA AC72 boat. This unique design has been produced in 1500 numbered products.