Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

15 Nov. TAG Heuer and ORACLE Team USA Racing: a common quest for precision and performance

SAN DIEGO (Nov. 17, 2011) — Avant-garde Swiss watchmaker TAG Heuer has partnered with ORACLE Team USA Racing as the Official Watch and Eyewear of the America’s Cup champion team.

TAG Heuer’s prestigious shield logo will be featured on the wingsails of ORACLE Team USA Racing’s hyper-performance catamarans. The ultra-precise AQUARACER 500M Chronographs will keep time for CEO Russell Coutts and skipper James Spithill.

Additionally, TAG Heuer’s technologically advanced eyewear – especially the new sporty RACER line – will shield team members’ eyes from potentially damaging ultra-violet rays and salt spray.

“High-performance and precision go right to the heart of what it takes to succeed in the America’s Cup, and this is exactly what TAG Heuer represents,” said Coutts. “TAG Heuer’s and ORACLE Team USA Racing’s core values couldn’t be more closely aligned.”

To celebrate the partnership, TAG Heuer will develop a special timepiece with countdown function to be tested in conditions during the America’s Cup World Series Regattas leading up to the 34th America’s Cup.

“This is going to be a great adventure, both in human and technological terms,” said TAG Heuer’s President and CEO Jean-Christophe Babin. “ORACLE Team USA Racing and TAG Heuer are two of most successful brands related to this iconic event, which represents the pinnacle of team performance. Our designers and engineers are working together to make this the best-equipped crew ever. And we’re setting our sights high: we want to break every record ever set, both for man and machine.”

The new partnership was announced today in San Diego at the third round of the America’s Cup World Series. ORACLE Team USA Racing has two crews entered, led by skippers James Spithill and Darren Bundock.

“Racing success is time-critical,” said Spithill. “From nailing a start to claiming victory, everything we do is measured in thousands of seconds and TAG Heuer’s precision only helps optimize our performance on the racecourse.”

Racing catamarans capable of speeds in excess of 30mph/48kph requires the ultimate eye protection from piercing spray and exposure to the UV light spectrum. Not only does TAG Heuer’s sports eyewear feature lightweight, comfortable and stylish frames, but also the multi-coated lenses have water-dispersing hydrophobic features.

“Having such a prestigious world-renowned brand, famous for its involvement with top-level sporting events and personalities, join our team is not just great news for ORACLE Team USA Racing but for the America’s Cup as well,” said Coutts.

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