Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

21 May. Sébastien Ogier in Porsche Supercup in Monaco with TAG Heuer

Currently number one in the World Rally Championship, Sébastien Ogier, a TAG Heuer Ambassador, will take part in the Monaco round of the Porsche Supercup during the Monaco Grand Prix. The French driver will celebrate the 50th anniversary of the TAG Heuer Carrera timepiece and chronograph collection with a car specially decorated for the occasion.



20 years after Mika Hakkinen competed in the same race, which was already sponsored by Tag Heuer back then, it is rally driver Ogier’s turn to get involved in Monaco, with the support of his long-term partner, TAG Heuer, for whom he has been an ambassador since 2011.

« I am delighted to be in Monaco for a track race. It's a nice break in the middle of the WRC season. I'm being given a great opportunity to celebrate the 50th anniversary of the iconic Carrera, with a highly original car livery inspired by the sixties and Pop Art! I thank my partners TAG Heuer & Red Bull for supporting me in this project. » declared Sébastien Ogier.


During the whole of 2013 TAG Heuer is celebrating the anniversary of the Carrera timepiece, which was created by the manufacture in 1963 as a tribute to a legendary race : La Carrera Panamericana. And it is in just as legendary a race that TAG Heuer is now demonstrating its commitment to car racing: the Monaco Grand Prix! Official partner of the Grand Prix and the Monaco Automobile Club since 2011, TAG Heuer will have a high profile on the track as well as a presence at the side of the Vodafone McLaren Mercedes team and its drivers, Jenson Button and Sergio Perez, and the Franco-Swiss driver Romain Grosjean.


« The Monaco Grand Prix 2013 is a tremendous opportunity for us to celebrate the 50th anniversary of the Carrera in style. We are delighted to be able to be with Sébastien as he competes in the Porsche Supercup. We worked together on his car design to ensure that it featured our communication theme for this year » announced Jean-Christophe Babin, President and CEO of TAG Heuer.

With at least one driver in each discipline of the Monaco Grand Prix (Kevin Magnussen is in the Formula Renault 3.5 and Felipe Nasr in the GP2), TAG Heuer will be able to demonstrate once again the historic legitimacy of its presence in car racing, the watchmaker having been a partner of drivers and teams since 1969, with Jo Siffert.