21 May. Sébastien Ogier in Porsche Supercup in Monaco with TAG Heuer

Currently number one in the World Rally Championship, Sébastien Ogier, a TAG Heuer Ambassador, will take part in the Monaco round of the Porsche Supercup during the Monaco Grand Prix. The French driver will celebrate the 50th anniversary of the TAG Heuer Carrera timepiece and chronograph collection with a car specially decorated for the occasion.



20 years after Mika Hakkinen competed in the same race, which was already sponsored by Tag Heuer back then, it is rally driver Ogier’s turn to get involved in Monaco, with the support of his long-term partner, TAG Heuer, for whom he has been an ambassador since 2011.

« I am delighted to be in Monaco for a track race. It's a nice break in the middle of the WRC season. I'm being given a great opportunity to celebrate the 50th anniversary of the iconic Carrera, with a highly original car livery inspired by the sixties and Pop Art! I thank my partners TAG Heuer & Red Bull for supporting me in this project. » declared Sébastien Ogier.


During the whole of 2013 TAG Heuer is celebrating the anniversary of the Carrera timepiece, which was created by the manufacture in 1963 as a tribute to a legendary race : La Carrera Panamericana. And it is in just as legendary a race that TAG Heuer is now demonstrating its commitment to car racing: the Monaco Grand Prix! Official partner of the Grand Prix and the Monaco Automobile Club since 2011, TAG Heuer will have a high profile on the track as well as a presence at the side of the Vodafone McLaren Mercedes team and its drivers, Jenson Button and Sergio Perez, and the Franco-Swiss driver Romain Grosjean.


« The Monaco Grand Prix 2013 is a tremendous opportunity for us to celebrate the 50th anniversary of the Carrera in style. We are delighted to be able to be with Sébastien as he competes in the Porsche Supercup. We worked together on his car design to ensure that it featured our communication theme for this year » announced Jean-Christophe Babin, President and CEO of TAG Heuer.

With at least one driver in each discipline of the Monaco Grand Prix (Kevin Magnussen is in the Formula Renault 3.5 and Felipe Nasr in the GP2), TAG Heuer will be able to demonstrate once again the historic legitimacy of its presence in car racing, the watchmaker having been a partner of drivers and teams since 1969, with Jo Siffert.