Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

06 Nov. Relaunch flagship store Middle East

TAG Heuer, the worldwide leader in prestigious and high precision watches and chronographs, celebrates the reopening of its boutique in BurJuman, Dubai. Originally opened seven years ago, the brand’s first ever boutique in the Middle East has been completely renovated to match TAG Heuer’s latest retail concept and shopping experience.

To celebrate this event, Jean-Christophe Babin, President and CEO of TAG Heuer flew in to Dubai for the occasion. And to make this memorable moment even more historical, Mr. Jean-Christophe Babin, alongside Mohammed Abdulmagied Seddiqi, the Vice President of Sales & Retail at Ahmed Seddiqi & Sons and Luc Decroix, General Manager of TAG Heuer Middle East; awarded Mr. Mohammed Ben Sulayem, the brand local ambassador, with TAG Heuer Lifetime Motor-Racing Achievement Award.

Over 200 VIP guests attended the evening out of which Hatem Alakeel, Saudi Fashion Designer and founder of TOBY, alongside many other prominent celebrities. They enjoyed an exquisite one to one magician’ show that made watches disappeared and reappeared in front of their own eyes. They were then delightfully invited to discover the latest novelties which have just been launched in Dubai : the iconic TAG Heuer Carrera 1887 43mm, part of a legendary collection celebrating its 50th anniversary in 2013, and the newly designed Link Lady, epitomizing the feminine elegance, sophistication and glamour, one can expect from TAG Heuer timepieces.