Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

25 Sep. ORACLE TEAM USA WINNER OF THE 34TH AMERICA’S CUP

THE COMEBACK CREW!
TAG HEUER PAYS TRIBUTE TO THE DARING SPIRIT & COMPETITIVE DRIVE OF A GREAT CHAMPION ORACLE TEAM USA WINNER OF THE 34TH AMERICA’S CUP

SAN FRANCISCO - TAG Heuer congratulates its Official Partner, ORACLE TEAM USA, for its thrilling come-from-behind victory in the winner-take-all final of the 34th America’s Cup on Wednesday.

“We are extremely proud of every member of this extraordinary crew and every component on this incredible boat,” said Stéphane Linder, TAG Heuer CEO and President, after Monday’s race in San Francisco Bay. “ORACLE TEAM USA showed amazing drive and guts, overcoming incredible adversity--losing boat one, getting docked two races and having to give up their star wing trimmer, but they kept their nerve, worked harder, and plowed on. And they pulled it off. It was a great and glorious moment, unprecedented in the world of competitive sailing, and we are very grateful to have been a part of it.”

Down an seemingly insurmountable 8-1 in the best-of-17 regatta, ORACLE TEAM USA won an astounding eight back-to-back races with Emirates Team New Zealand to pull off the greatest and most courageous comeback in the history of competitive sailing.

“To keep your focus and stay confident under such intense conditions and against such incredible odds is a remarkable demonstration of mental force and commitment,” said Linder. “These men are true exemplars of performance and audacity at the highest level. We couldn’t have hoped for a better representative of TAG Heuer's DNA and values.”

The crew, led by helmsman Jimmy Spithill, at 34 the youngest skipper in America’s Cup history, refused to surrender and successfully fought off eight match points by aggressively taking early leads and pushing their foiling AC72 to its fastest recorded speeds in the regatta.

In adverse weather -- racing has been postponed several times in the last week because of winds exceeding the pre-established limits -- Spithill, along with ORACLE TEAM USA tactician, Ben Ainslie, and strategist, Tom Slingsby, were able to quickly analyze the varying conditions and decide on tactics quickly in part thanks to the onboard connectivity equipment and ultra-innovative and intelligent smartwatches co-invented by the R&D departments of TAG Heuer and ORACLE TEAM USA. The embedded system uses special editions of the Aquaracer 500M Calibre 72 Countdown chronograph. Customized for each sailor’s specific tasks and wirelessly linked directly to the boat’s computers, the extremely resilient and waterproof Aquaracers (impact resistant to 5,000 G) gave the crew constantly updated information on how the boat and its sails were behaving, including boat speed, foil balance, sail pressure, true wind speed, true wind direction and true wind angle.

“This has been a great learning experience,” said Linder. “Together with ORACLE TEAM USA -- a group of dedicated we’ve put together something that has the potential to change the face of competitive sailing. It’s a first for sailing and a first for Swiss watchmaking. We can’t wait to get back to the labs -- and then back out on the water.”