Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

10 Jun. NEW AQUARACER LADY COLLECTION: A CLEVER MIX OF SPORTINESS AND ELEGANCE

  • Aquaracer Lady

One of the exciting launches that TAG Heuer has for 2014 is the new Aquaracer Lady, a redesigned series for the modern woman, but with a heritage that stretches back more than 30 years. In fact, the original Aquaracer was the last series developed by the legendary Jack Heuer during his time as CEO, with its timeless design making it one of TAG Heuer’s best-selling watches.

The Aquaracer series was introduced as a professional dive watch, with all the features needed for the serious diver, including water resistance to a depth of 300m, a uni-directional rotating bezel, with its signature 6 studs for an easier grip, screw-in crown and a diving extension on the folding clasp.

The new Aquaracer Lady maintains these classic Aquaracer features, but with a focus on new luxurious materials and ultra-feminine finishes. Designed first as a men's watch, the Aquaracer Lady proves that beauty and strength can coexist in perfect harmony. Notice how the light plays with the newly designed bezel and its polished edges? Likewise the polished elements of the “H-Shaped” bracelet add a modern edge, while at the same time offering greater comfort.

But it’s not just about comfort and sportiness, because the Aquaracer Lady range also includes models with 11 Top Wesselton Diamonds on the dial and a further 30 larger Diamonds on the bezel. It’s new geometry allows for larger stones to be fitted, a dazzling and luxurious touch sure to be appreciated.

And of course, there are the popular bi-metal models that combine stainless steel and the warmth of Gold. On these watches, the bezel is 18K Solid Gold, while the bracelet links are Gold Capped.

The new Aquaracer Lady is offered in two case sizes (27mm and 32mm) and a range of dial colours, including Silver, Black and White Mother-of-Pearl. Each of these dials has a special finish to catch the eye- a metallic “Sunray” effect for the Silver and Black dials and the iridescent beauty of Mother-of-Pearl.

These combinations allow you to choose the individual watch that is perfect for you and your lifestyle. Day or Night, Sporty or Chic, the TAG Heuer Aquaracer Lady is the watch for every hour and minute of your life. The choice is yours.

DISCOVER THE AQUARACER LADY COLLECTION