Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

24 Apr. JACK HEUER, 2013 GQ MAN OF THE YEAR

TAG HEUER HONORARY CHAIRMAN AMONG CELEBRITY WINNERS NAMED FOR THE GQ 16TH ANNUAL CELEBRATION

Jack Heuer, the man responsible for some of the world’s most famous sports watch and chronograph designs, has been named a 2013 GQ MAN OF THE YEAR.

The announcement was made at GQ’s annual cocktail reception at the Baselworld watch and jewelry fair on Wednesday, April 24 2013.

“Jack Heuer is Honorary Chairman of TAG Heuer, and great grandson of Edouard Heuer, the original founder of TAG Heuer in 1860, “ said Conde Nast Chairman and Chief Executive Jonathan Newhouse in his speech at the reception. “Having joined the firm as a young engineer in 1958, Jack Heuer is now in his 80th year. Heavily involved in research and development throughout his time with the company, Jack Heuer has always been an innovator, having made significant contributions to the watch industry.”

The actual 2013 Men of the Year event, sponsored by the Condé Nast-owned magazine and its partner, Hugo Boss, will be held on September 3rd, 2013 at the Royal Opera House in London's Covent Garden. Last year’s guests included Bono, Johnny Depp, Harvey Weinstein, Keith Richards and 15 members of Britain’s Olympic and Paralympics team.

September 2013 is also the month that Jack Heuer's autobiography will be published.