Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

13 Jun. Hat Trick for TAG Heuer in Le Mans 24 and Canada F1 GP

Just 2 weeks after "Painting Monaco in TAG Heuer" for the Formula 1 GP as Official Partner of the Monaco GP and being appointed as the Official Chronograph of Indy 500 for the 100 years of the mythical US race, TAG Heuer scores another magical and epic Hat Trick with its racing partners and drivers this week-end at Le Mans 24 and Canadian F1 GP.

For the 79th edition of the historic Le Mans race, TAG Heuer was once again Official Partner for watches, eyewear and timekeeping solutions of Audi Sport. The German racecar team put the victories record higher, with now an unrivalled 10 victories in Le Mans in the last 12 editions. This year was very special for TAG Heuer - a swiss company - as with the swiss driver Marcel Fässler on the podium together with his Audi Sport team mates Benoit Treluyer and André Lotterer, TAG Heuer will be forever associated with the first ever swiss driver winning the Le Mans 24. Marcel alongside with Benoit and André proudly wore his TAG Heuer CARRERA mechanical chronograph on the podium. Audi Sport flies TAG Heuer colours on its racing cars and drivers’ suits at Le Mans and in all 2011 Intercontinental Le Mans Cup endurance races. Team drivers wear and promote TAG Heuer CARRERA Day-Date chronographs and managers wear TAG Heuer Grand CARRERA chronographs. The team uses TAG Heuer’s timekeeping technology during private testing sessions. TAG Heuer also equips Audi Sport drivers with TAG Heuer sharp driving enhancing Panorama Night Vision glasses.

TAG Heuer also won the LMP2 category thanks to Greaves Motorsport and their drivers Karim Ojjeh, Tom Kimber-Smith and rising star Olivier Lombard. Tim Greaves, the Team Principal and Owner is also famous for the premium Bruichladdich whisky he produces on the isle of Islay in Sotland. TAG Heuer has been proudly partnering with Karim Ojjeh and his teams over the past 5 years.

The classic endurance race took place June 11-12, 2011, the same weekend that TAG Heuer’s partner Vodafone McLaren Mercedes was winning at the Canadian Grand Prix, during an epic race : under heavy rain and after 6 pit stops, Jenson Button came back from last position to overtake S. Vettel in the very last lap !

“What a great way to cap our 150 Years of Motor-Racing celebrations, with a third straight trophy at Le Mans, and Jenson's amazing victory in Canada” said CEO of TAG Heuer, Jean-Christophe Babin, from Le Mans where he was hosting 40 VIP retailers and media guests from all over the world. “Our partnerships with Audi Sport, Team Greaves and Vodafone McLaren epitomizes what is unique about our brand heritage — the closest ties to motor sports and car manufacturing in the watchmaking industry, and a relentless focus of every ounce of energy and know-how on one goal : being the best.”

Jenson Button was proudly wearing its Carrera 1887 on the podium.

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