Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

07 Jul. Great celebration of our 150th anniversary in Midtown Tokyo

  • Great celebration of our 150th anniversary in Midtown Tokyo

Famous Japanese actress Anne Watanabe drove the Tesla and brought the TAG Heuer Pendulum to its showcase. Jack Heuer, Jean-Christophe Babin and Giorgio Sarne welcomed her on stage.

"Before I used to feel TAG Heuer was a watch mostly for men who loves motor race. But now I am aware this Lady Formula 1 goes so well with such a red Prada dress so I can wear it in every occasions" said Anne.

During the event, Jack Heuer delivered his speech in front of more than 300 VIP, who came to discover the exhibition of our key historical and current products, from the Time of Trip to the Pendulum : " During my years at the helm of the company, I managed just like my father and grandfather, to further develop this highly respected manufacturer of specialty watches into a well know brand. I realise, that many of my initiatives and products have created a solid base, so that my successors were able to build from this base the now world-famous recognised leader in luxury sports watches – TAG Heuer ! I must therefore compliment my successors for their remarkable effort and above all my compliment goes to the entire TAG Heuer team, who since the new ownership of LVMH with our CEO Jean-Christoph Babin and Giorgio Sarne at the helm here in Japan, have really made TAG Heuer a world famous recognised pillar of the Swiss watch industry!"

He also remembered his very first trip to Japan : "I have been in Japan well over a dozen times in my life, but I shall never forget my very first visit in 1972, nearly 40 years ago. In order to learn more about your country, I visited together with the local salesman from Desco, our exclusive Importer/Agent in those years, some of our retail clients in Hokkaido. That is when I learnt to sleep on the floor, on mattrasses you let down from the ceiling, to soake virtually nude in public hot water springs and even to drink the warm blood of a poisoneous snake before eating its grilled body."

The artist Shonosuke Okura entertained the guests with Japanese drum. Okury family legacy has been passed down since the 14th century as one of the Noh (Japanese drum) musical families. Shonosuke appeared on his debut stage at age 9. Besides performing on the traditional Noh stages, he has collaborated with various artists in Japan and internationally. He is a cultural producer who promotes the wonder of Japanese culture abroad.

The exhibition will stay in Midtown Tokyo until Sunday, open to a passionate public. During these 3 days, TAG Heuer banners will dominate the main street of Roppongi, the street in front of the venue. This is the last stop of the Odyssey of Pioneers in Asia. The exhibition and the TAG Heuer Tesla Roadster will after that cross the US, through Los Angeles, Las Vegas, Miami and New York.