Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

05 Jul. GOODWOOD FESTIVAL OF SPEED

TAG Heuer, the world’s top manufacturer of prestigious chronographs and motorsport timer, celebrated 150 years of Mastering Speed this weekend at the Goodwood Festival of Speed. As Official Timing Partner, TAG Heuer introduced a series of innovations to the Festival, including a 100m dash from the start line, which was highly appreciated by both competitors and spectators. To commemorate TAG Heuer’s Mastering Speed milestone, Goodwood created a special Celebration Class of iconic cars representing TAG Heuer’s unique heritage and connection with the sport, entertaining the crowds throughout the weekend on the 1.16 mile Hill Climb Course. To complete the celebrations, TAG Heuer launched the long awaited re-edition of the historic Monza Chronograph at the Festival.

The Festival of Speed was attended by the great and the good of the racing world, along with a host of celebrities. Guests included Jenson Button, Karun Chandhok, Sir Stirling & Lady Moss...

In addition to the celebrations on track, Bonhams offered a fantastic 47-strong single owner collection of Heuer watches at the Bonhams 19th annual Goodwood Festival of Speed Sale, on 1 July 2011. The collection, comprising wristwatches, pocket watches, an assortment of racing timers and sports timers, from the 1960s, 70s and 80s, was particularly appropriate given TAG Heuer’s role as Official Timing Partner to the Festival. Classic Heuer chronographs, such as the famous Monaco, as well the Autavia, Carrera, Montreal and Calculator, also went under the hammer, as did entry level collectors’ pieces, including five different versions of the Jacky Ickx Easy Rider model.