Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

01 Jul. FIA Formula-E DEMONSTRATION WESTMINSTER BRIDGE in London

THE FUTURE IS ELECTRIC

On 29 June 2014, TAG Heuer was a proud participant in the first-ever European demonstration of the FIA Formula E Championship, the world’s first fully electric motor-racing series. The special event took place on Westminster Bridge in London and marked the official launch of the inaugural Formula E season, which will be contested by 10 teams over 10 rounds beginning on 13 September, 2014 in Beijing and finishing in 27 June, 2015 in London. In all, 10 cities will play host to the pioneering series, including Putrajaya, Malaysia, Buenos Aires, Argentina, Punta del Este, Uruguay and Miami and Long Beach in the United States.

The 29 June event in London involved the entire fleet of 20 Formula E Spark-Renault SRT-01E single-seaters, which are made with groundbreaking zero-emission components by the world’s top car manufacturers and constructors. The cars reach maximum speeds of 225 km/h and accelerate from zero to 100 in 3 seconds. Driven by the best drivers in Formula One, Champ Car and IndyCar, their engines emit crowd-pleasing roars of 80 decibels, but no pollution.

A video of the event was released on June 30th at the Global Launch of the Formula E season, Many government officials and dignitaries were in attendance—Westminster Bridge leads to the British House of Commons and the iconic landmark of Big Ben—as were many luminaries from the racing world, including Damon Hill, Christian Fittipaldi and Frank Williams.

TAG Heuer is a proud founding partner of the groundbreaking series. A passion for automobiles has fueled the Swiss watchmaker since its very beginnings. Teaming up with Formula E is the logical next step, as it draws on the brand’s racing heritage and commitment to sustainability. Solar roofs provide electricity in the watchmaker’s Swiss facilities. In 2010, it organised with Tesla the first world tour in a 100% electric GT. Now it is proud to be part of the world’s newest and most innovative open championship—a path-breaking initiative that, like TAG Heuer, is a fusion of engineering, technology, sport, science, and design — all combining to drive the change towards a better tomorrow.

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