Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

18 Apr. Baselworld 2013 - TAG Heuer unveils its new look: new position, new stand, new ambiance

  • Baselworld 2013

With its new stand, TAG Heuer is doing justice to the new exhibition hall designed by the Herzog and Meuron firm of architects: 18 months of engineering design and architectural work were spent on this project and today we are exhibiting with a new 1863 m2 stand with 40 private meeting areas on 3 levels. Approximately one hundred people worked for 7 weeks to assemble this luxury liner, which was brought from Italy on 50 trucks. During the period of the Fair, it will host over 2,000 events ranging from press presentations to business meetings.

Journalists and retailers, surrounded by approximately 170 staff including 11 hostesses, will discover the 2013 novelties displayed in this luxurious setting and more particularly the « Carrera » range that is celebrating its 50th anniversary this year. As a reminder of this jubilee, the interior decor evokes the ‘arty’ scene of the sixties: with a Calder-style mobile here and the Rothko-style brand insignia there, the decorative style is expressed in an ambiance of quiet refinement that combines such aristocratic materials as ebony-stained solid oak and metallic linen with more technical elements such as the stretched fabric of the façade.

Designed by the Italian architect Ottavio Di Blasi - cooperating here with TAG Heuer for the third time - this temple of luxury features a 3-D façade symbolizing the rigorous but cutting-edge posture adopted by the brand. The lounge has a huge central light well and thus provides an ideal position from which to view all three levels of the stand. The creativity of the designers is expressed around the core principles of prestige and performance.

Finally, sitting imposingly on the forecourt, there is a McLaren 12c GT road racer, with its unique offbeat style and special chrome-effect paint, inspired by the bodywork of the F1 cars of the McLaren racing stable. It is a reminder to lovers of fine engineering features and tightly-sculptured chassis that the only difference between a beautifully made chronograph and a racing car is one of scale.

To celebrate the Carrera’s 50th birthday and inaugurate this new stand properly, TAG Heuer is organising 3 evenings during the Fair, on 25th, 27th and 29th April, from 6.30pm to 10.00pm. Guests will have an opportunity to share a glass of champagne whilst they discover the latest version of the brand universe, in other words a Manufacture in perpetual motion.

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