Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

28 Oct. TAG Heuer won the Prix Spécial du Jury

On 25 October 2013, during the prestigious Watch of the Year evening organized by the Ringier Group in Geneva, TAG Heuer was acclaimed by an audience of over 450 personalities from the world of watchmaking and from communications. TAG Heuer was awarded with the Prix Spécial du Jury !

Forever at the forefront of Haute Horlogerie, TAG Heuer doubled down at this year’s Baselworld watch fair by unveiling the world’s first magnetic chronograph accurate to 1/100th of a second and the world’s first double magnetic tourbillon. Like all models in the Mikro range, these exceptional timepieces both feature a dual chain: one for the watch and one for the chronograph. The Mikropendulum is regulated by a classic spring balance oscillating at 28,800 vibrations per hour (4 Hz ) for setting the time and a magnetic pendulum clocked at 360,000 vibrations per hour (50 Hz), which allows the chronograph to be accurate to 1/100th of a second.

The MikropendulumS, presented at BaselWorld as a concept piece, consists of a double tourbillon inspired by the MikrotourbillonS, which TAG Heuer unveiled in 2012. Each tourbillon has its own pendulum: the watch beats at a frequency of 12 Hz and the chronograph at 50 Hz.

“We are very proud of this achievement and very honored to have won this award tonight,” said Stéphane Linder, CEO and president of the brand.

“We have won many awards over the years, including the Aiguille d’Or at the Grand Prix d’Horlogerie in Geneva in 2012, but it’s always a great feeling to see the hard work of our teams of engineers and watchmakers recognized and rewarded.”

“We are extremely grateful and thank the Montres Passion jury for recognizing this breakthrough,” said Stéphane Linder. “It is above all a shared conviction that has won this award today, a slightly crazy wager and a collective determination to push back the limits of mechanical watchmaking.”

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