Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

21 Jan. 50 years Carrera

TAG Heuer invites the many fans of one of its most iconic watch lines to visit the special “50 YEARS OF CARRERA” event at the Sécheron Hall in Geneva, Switzerland, from January 21 to January 24.

The dynamic, design-led exhibition, which explores the Carrera’s aesthetic origins in the architecture, industrial design, art and fashion of the 1960s, is part of a year-long celebration of the 50th anniversary of the mythic line of motorsports-inspired watches and chronographs.

“The idea behind the exhibit is to give visitors a chance to see the Carrera in the full context of the fervent creativity from which it emerged,” said Jean-Christophe Babin, TAG Heuer President and CEO. “For die-hard fans of the time--and its most iconic timepiece-- it’s a must-see.”

Presented inside the restored, early-20th century Sécheron Hall in a purpose-built architectural space reflecting the minimalist design tastes of the epoch, the 50 YEARS OF CARRERA event showcases specially commissioned artworks, iconic furniture and a full historical range of Carrera timepieces.

Sources of inspiration include the artistic creations of Jackson Pollock, Mark Rothko, Peter Blake, John Baldessari and Robert Indiana. Another is the famous “Carrera Panamericana Mexico Road Race” -- the favorite open-road challenge of the brand’s longtime friend Juan-Manuel Fangio.

Created by Jack Heuer in 1963, Carrera remains the standard-bearer of TAG Heuer’s unrivaled motorsports pedigree. Designed to meet the specific needs of professional drivers-- tough, uncluttered, easy-to-read--the Carrera draws from a range of innovative ideas for its breakthrough design. The specific codes of motor-racing are well represented -- the look of vintage dashboard counters, for example, and the perforated leather gloves favored by Juan-Manuel Fangio and his contemporaries. So, too, is early 60s modernism: the geometric purity of Oscar Niemeyer’s new architecture; the curving, sensual lines of an Eero Saarinen building or chair; and the clean, uncluttered aesthetics of Pop-Art.

In 1996, TAG Heuer relaunched the line with the TAG Heuer Carerra Chronograph, one of the bestselling timepiece’s in the brand’s history. Since, the line has seen several upgrades. Its pure, modernist aesthetic has graced many of the brand’s most avant-garde creations, including the TAG Heuer Mikrogirder, which won the coveted “Aiguille d’or” (Swiss Watch of the Year )at Geneva Watchmaking Grand Prix ceremonies last November.

Discover the new Carrera products under:

Pre-Basel website

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