Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

TAG Heuer Grand Carrera Pendulum watch

TAG Heuer Grand Carrera Pendulum

The first-ever mechanical movement without hairspring.

In 2010, TAG Heuer presents a new revolution. For the first time, the oscillator of a movement has been re-invented : TAG Heuer replace…

In 2009, TAG Heuer revolutionized the transmision principle by launching a limited edition of 150 pieces of Monaco V4, the first ever belt driven movement. In 2010, TAG Heuer presents a new revolution. For the first time, the oscillator of a movement has been re-invented : TAG Heuer replaces the traditionnal hairspring by magnets, which drive the balance wheel.

GENESIS

In the TAG HEUER PENDULUM, the traditional hairspring is replaced by an “invisible” or virtual spring derived from magnets. The device becomes a harmonic oscillator. The magnetic field, generated by means of 4 high-performance magnets and controlled in 3D through complex geometric calculations, provides the linear restoring torque necessary for the alternative oscillations of the balance wheel. The oscillating period of the TAG Heuer Pendulum Concept is resistant to changes from perturbing forces, which is what makes it an exceptionally good timekeeping device. The movement built with this revolutionary oscillator is fully mechanical and does not contain any electronics or driven actuators. The magnets generate a constant field over decades. There is no loss of amplitude and the movement’s frequency can be modulated on a very large spectrum of frequency without overburdening the power supply.

TAG Heuer Pendulum beats at 43,200/hour (6 Hertz). It requires no additional components and is based on physical magnetic properties. Housed inside a motor-sports-inspired case with designs faithful to the exclusive luxury codes of the Tag Heuer Grand CARRERA: polished and angled edges, curved and facetted horns on both sides of black titanium coated steel case.

The special dial aperture at 9 o’clock allows to admire the beating heart of the TAG HEUER PENDULUM avant-garde movement.

Functions & features

TAG Heuer Pendulum concept: a radical "out of the box" rethink of mechanical time regulation design and performance.

Manual rewinding movement
TAG Heuer pendulum balance wheel with 3 arms
Magnetic field generated by means of 4 high-performance magnets (provides the linear restoring torque necessary for the alternative oscillations of the balance wheel)