Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

STEVE MCQUEEN THE REBEL

A UNIQUE ROAD TO SUCCESS

"When you’re racing, it’s life. Anything that happens before or after is just waiting."

Before Steve McQueen, the Hollywood machine only knew how to spit out heroes and villains. The movies were in colour but their codes and values were black and white—good guys, bad guys, nothing in-between.

After the reign of the blue-eyed King of Cool, the badass ruled. Movie stars have tried to master his self-assured defiance of authority and laid-back, never-crack-under-pressure macho style ever since. No one comes close.

...LIKE TAG HEUER’S

Steve Mc Queen’s legacy is timeless. More than an actor, more than a pilot, he became a legend. Like TAG Heuer, he defined himself beyond standards and never cracked under pressure.
As a young child, with a mother who couldn’t care for him, Steve McQueen moved to his uncle’s farm in Missouri. It was there that a shiny red bicycle, given to him by his uncle, awakened a love for speed and a passion for racing that was to drive his imagination for the rest of his life. His childhood from then on was a story out of Dickens, rewritten for...

the Great Depression: drifting from one broken home to another, part of a gang by 12 and living on the street by 14. He joined the circus, was remanded to youth correctional facility, and shipped out with the Marines. Then he discovered acting, and Hollywood discovered him, and for two decades, he owned the box-office, even when he turned his back on it to return to his first love—racing. Motorcycles, first—by the time of his death in 1980 he owned more than 100 vintage bikes—and then cars. He came in second place in the 12 Hours of Sebring in 1970, driving a Porsche 908/02 with a cast on his left foot from a motorcycle crash two weeks before. Later that year, he drove another Porsche in the racing film Le Mans, this time wearing a Heuer crest on his racing suit and a square-dial Heuer Monaco on his wrist. The blue-faced watch and the blue-eyed man have been linked ever since. For like TAG Heuer, Steve McQueen is a path-breaker who refused limits, a rebel who always went his own way, and, no matter what, never cracked under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.