Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

Sébastien Ogier THE FRENCH CHAMPION

A UNIQUE ROAD TO SUCCESS

"Wherever you are, whatever you’re doing, you’re the one behind the wheel. The pressure never lets up. You just have to drive through it."

Before Sébastien Ogier, there were many great World Rally Champions, but few came out of the gate as fast as he did, winning his first WRC point while still a junior.

Nor did any rise so fast to the very top of the pack: most stage wins and most points in a season, 33 podium visits, 23 rally wins, the 2013 WRC Championship, the Champion des Champions title… already a legend in rally sport, his eyes focussed on the challenges ahead, he never cracks under pressure — he thrives on it.

...LIKE TAG HEUER’S

Sébastien Ogier has one goal:towin. After a year of intense preparation working on the new WRC car, he came back to compete at the top of his game in 2013. He became World Rally Champion with 9 victories.
For his title defense Sébastien started out just as fast, winning the world’s most prestigious rally race, the Rallye Monte Carlo, at the season debut and locking down Volkswagen’s second consecutive manufacturers title by the time the cars hit Australia—quicker than anyone in 25 years.

Two races later, at the Rally de Catalunya, he secured his second driver’s title, becoming one of only for four driver’s in history to win back to back championships. Will he repeat next year? Will his streak continue? One thing is for sure: Sébastien Ogier is one of a kind and destined for true greatness, because, like TAG Heuer, he seeks perfection, never quits moving forward, and never cracks under pressure.

READ MORE

AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.