Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

Monaco Twenty-Four watch

Monaco Twenty-Four

A groundbreaking prototype inspired by the endurance race cars of the 24 of Le Mans

Since Steve McQueen wore a Monaco on his wrist in his 1970 film classic, Le Mans, TAG Heuer has been linked to the historic race. With …

Since Steve McQueen wore a Monaco on his wrist in his 1970 film classic, Le Mans, TAG Heuer has been linked to the historic race. With the Monaco Twenty Four Concept Chronograph, the team looked to the technology of GT racecars for their inspiration. The result - a high-performance concept watch with extreme shock protection - is set to break records once again.

GENESIS

TAG Heuer's proud link to this historic race began 40 years ago, when their first brand ambassador, Jo Siffert, was the fastest man on the track. The first Monaco, the supporting star on Steve McQueen's wrist in Le Mans, was then the hottest watch on the circuit. Ever since, the Monaco has showcased TAG Heuer innovation and creativity in its award-winning concept versions.

The MONACO Twenty Four Concept Chronograph is inspired by the phenomenally powerful race cars – true marvels of leading edge engineering and design – that compete each June in the 24 Hours of Le Mans.

GT racecar technology was the trigger for two Monaco Twenty Four innovations, a unique tubular design and extreme shock-protected components. The powerful TAG Heuer Calibre 36 movement “floats” inside a black PVD case, suspended within a steel-tube housing very much like a race car driver’s protective cockpit cage.

The Monaco Twenty Four Concept Chronograph is a triumph of lightness and transparency, yet it looks like it could go 400 km an hour down the endurance race's fabled Mulsanne Straight.

Functions & features

The Monaco Twenty Four Concept Chronograph possesses several innovations inspired by the powerful GT racecars of Le Mans.

A high powered engine

This piece is powered by the superlative TAG Heuer Calibre 36 movement, beating at 36.000 beats/ hour, as relentlessly as the engine of a Le Mans prototype. The movement is visible from the front and through its sapphire crystal caseback.

Shock protection which mirrors a race car's cockpit cage

The Calibre 36 movement "floats" inside a black PVD case, suspended within an "energy manifold" steel-tube housing. The components inside the polished black PVD-coated case are further insulated with a shock-absorbing "composite filter" material used in aerospace and auto racing.

Racy styling

The design is taken from the iconic exterior of Steve McQueen's original square case Monaco. There is an oversize "24" at 12 o'clock and the emblematic blue and orange livery of Gulf Oil. The innovative two-part dial's semi sub-counters at 9 and 3 o'clock have "doubled" hands.