Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

KEI NISHIKORI THE GENTLEMAN WARRIOR

A UNIQUE ROAD TO SUCCESS

"Breaking records is not about luck. Breaking records is about hard work and dedication."

Before Kei Nishikori, tennis in Japan was an exotic curiosity, barely played, hardly watched.

Then came Air K, and everything changed. A prodigy at 6, he became, at 18, the youngest player to reach the ATP’s top 100, and, this year, at the ripe-old age of 24, the first-ever Asian male to play in a Grand Slam final. The new, smiling, clean-cut face of tennis in Japan, Kei’s fan base spans the world because he has it all: remarkable on-court speed, a monster backhand, punishing groundstrokes and serves. But what truly sets him apart is his mental strength, his ability to respond to setbacks, and to never crack under pressure.

...LIKE TAG HEUER’S

By outthinking his opponents, Kei Nishikori finds his way to the Tennis skies.
2014 is the year of all achievements for the best Japanese player ever. Like TAG Heuer, he is tough-minded and doesn't crack under pressure. His father gave him with his first racket at five. By six, the raw power of his stroke and the pinpoint accuracy of his serve had captured the imagination of the Japanese tennis elite.

The game was disappearing in Japan, widely eclipsed by baseball and soccer. Could this slight boy revive it? By 11 he had won his age-group title three times and was All-Japan Junior Tennis Champion. Then, at 14, unwilling to compromise his individuality and conform to the rigid mindset of the Japanese sports establishment, he moved to Florida, to train with the world’s best. He wasn’t the first Japanese player to do so, but he was the first to not just handle the pressure, but thrive on it. Wins followed wins, first in the Juniors, and as of 2007, in the pros. Then injuries hit, again and again, some requiring surgery, yet each time he pushed himself back into top form. At this year’s US Open, he played intensely grueling matches under a blistering hot sun and beat three of the game’s top-seeded players, including Number One seeded Novak Djokovic. What drove him then is what drives him now: a desire to be the best Asian athlete of all time, and the Number One tennis player in the world. We’re betting he gets there, because, like TAG Heuer, Kei Nishikori is a path-breaker, a game changer who refuses limits, pushes himself to the extreme, and, no matter what, never cracks under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.