Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

JENSON BUTTON THE KNIGHT

A UNIQUE ROAD TO SUCCESS

"Whatever you do, whatever sport you play or job you perform, if you want it hard enough, it’s yours."

Before Jenson Button, drivers with his matinee idol looks and charm weren’t taken seriously. They were thought to lack the requisite gravitas—the mental strength and drive it takes to push past the crowd and seize the crown. Since him, drivers are judged by the quality he so ably possesses: an ability to win, and never crack under pressure.

...LIKE TAG HEUER’S

Jenson Button is the smoothest driver in Formula 1, with impeccable racecraft and an uncanny feel for what even the biggest corner requires.
He demonstrated this when he started in karting at the age of eight, and when he won his first Grand Prix in 2006, and when he wracked up six victories in the first seven races of the 2009 season and became World Champion—cooly poised in his steering,...

perfectly coordinated in his gearing, superbly graceful in his throttle moves. He still shows it every time he puts himself behind the wheel of his 750hp McLaren Mercedes and guns it to speeds topping 200 mph. Now in his 15th year in Formula 1, with 15 wins and 50 podium finishes to his credit, he has evolved into one of the most intelligent drivers on the circuit—and the most experienced, with more than 250 Grand Prix starts, third overall in the history of this sport. He keeps on top of his game by working harder than his younger competitors, and to blow off extra steam, he grinds out another triathlon. He is, like TAG Heuer, a tireless competitor, a path-breaker who refuses limits and, no matter what, never cracks under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.