Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

Fangio EL MAESTRO

A UNIQUE ROAD TO SUCCESS

"You should always strive to be the best, but you should never think that you already are."

Before Juan-Manuel Fangio, Formula 1 drivers in their mid-30s were considered too old to win a single race, let alone a World Championship.

Fangio didn’t get his first F1 start until he was 37. He went on to win five World Championships, proving once and for all that age doesn’t matter, only grit and talent, a desire to be the best, and an ability to never crack under pressure.

...LIKE TAG HEUER’S

Fangio became a legend by winning the World Championship of Drivers five times. A superlative track record achieved by the greatest displays of skill and daring ever seen; the greatest driver of all time.
Like TAG Heuer, he redefined the limits of his field and never cracked under pressure. His first race, at 18, in 1929, was on a dirt road in his native Argentina, behind the wheel of a Ford taxi. Soon he was winning the most dangerous endurance circuits ever raced, 10,000 kilometres on snaking roads with no pit stops or mechanics across the spine of the Andes, from Buenos Aires to Lima, Peru, and back again...

The glamour of Grand Prix lured him to Europe, thus beginning the most impressive career in motorsports: 24 World Championship Grands Prix from 52 entries, 29 pole starts, 48 front row starts—all three stats unequaled to this day. He also racked up the most World Championships with the most teams—Alfa Romeo, Ferrari, Mercedes and Maserati. It was in a Maserati that he suffered his worst moment, a somersaulting spinout into a dirt bank at Monza in 1952 that snapped his neck. The crash was caused by fatigue, not because of age, but because he had driven non-stop from Paris the night before, having missed connections following a race in Belfast. Near death, he held on and clawed back, returning to the Grand Prix the following season and finishing second overall. Four more World Championships followed, capped by his last in 1957, at the age of 46. He was still driving into his 80s: when his driver’s license was revoked because of age, he challenged the licensing department to a 400km race between Buenos Aires and Mar del Plata. Guess who won. El Maestro, the path-breaker, a man driven, like TAG Heuer, to pursue greatness, to refuse limits, and never crack under pressure.

READ MORE

AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.