Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

ORIGINAL RIMLESS Pure Elastomer frame glasses 5201-003

REFLEX

ORIGINAL RIMLESS

REF: 5201-003

Ingenious. Reflex improves on typical frames that curve around the ear by substituting a straight, hingeless temple. The temples grips …

Ingenious. Reflex improves on typical frames that curve around the ear by substituting a straight, hingeless temple. The temples grips your head lightly, and with no hinges, they fit comfortably under a helmet.Innovative. Exceptional materials - light and durable beta-titanium coated in special elastomers – mean optimal comfort. A memory for the shape of your head. And resistance that well exceeds European standards.Iconic. TAG Heuer Avant-Garde Eyewear Reflex series: innovation in a subtle yet instantly recognizable design.

Design

To avoid the unappealing line break caused by the closing mechanism on a traditional temple design, TAG Heuer has developed the world’s first hinge-less eyewear.

To further enhance the frames’ integrated design, the hinge-less temples perfectly match with the frame, giving the eyewear a uniquely sober look. Colours range from sober to racy — black, tobacco brown to classic TAG Heuer red.

With its stylishly modest profile and character, fluid design and pure dynamic lines, the Reflex Original will seduce TAG Heuer fans seeking a more refined allure.

Ergonomics

Exceptionnal comfort
The straight temples are designed to fit perfectly under any racing helmet. The other ergonomic standouts — the "soft touch" elastomer and adjustable nose pads and tips — provide exceptional comfort.
Ultimate Lightness
The beta-titanium frame offers unparalleled lightness, while maintaining an exemplary tensile strength and resistance.
Perfect hold
The temples hug the sides of face by applying lateral pressure, ensuring no slippage. Perfect for sports: no matter the movement, the glasses stay perfectly in place.

Materials and care

FRAME :Pure
TEMPLES :Red, Elastomer
General Cleaning

To maintain the esthetic appeal of your frame and keep it in good working order, you should clean it regularly as follows:

• Put your eyewear under warm water, scrub it slowly with soap directly with your hand. Dry it with a clean and dry rag.

• Avoid contact with salt or chlorine water.

• Avoid contact with chemical products (solvents, detergents, alcohol …)

• Do never clean your lenses with a paper towel, that could cause micro-scratches.

Leather

To maintain the esthetic appeal of your frame and keep it in good working order, you should clean it regularly as follows:

• Clean your temples with a dry, clean and soft rag to remove sweat and stain marks.

• To protect the leather to wear and tear, scrub it with moisturizing cream.

• Avoid contact with water.

• Avoid wide and quick temperature changes.

Elastomer

To maintain the esthetic appeal of your frame and keep it in good working order, you should clean it regularly as follows:

• Clean your temples with warm water and soap.

• Do not hesitate to insist in order to bring out impurities stuck in the elastomer.

• Rince it with warm water.

• Dry it with a clean and dry rag.

Quality

The high level of TAG Heuer quality is based on rigorous selection and continuous monitoring of all its suppliers and their products.
Throughout the manufacturing process, each component is subjected to numerous tests and controls designed to verify the craftsmanship.
After stringent quality tests, the frame undergoes a final meticulous examination by an expert eyewear maker, who ensures the perfection of the entire piece.

Other finishes