Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

OUR COMPANY

CEO speech

In 1860, Edouard Heuer, a young Swiss watchmaker, founded his own workshop, the Edouard Heuer & Co Watches Company, in St-Imier, Switzerland. Edouard had an obsession: to master time and explore the tiniest fractions of this mysterious and mystical dimension with complicated mechanical instruments.

Since then, TAG Heuer is the world leader in prestigious and high-precision chronographs. It is the only Swiss watchmaking company using its own mechanical chronograph movements to master 1/10th, 1/100th, 1/1,000th and 5/10,000ths of a second. Thanks to a relentless quest for innovation, a passionate pioneering spirit and an uncompromising determination to push the boundaries of mechanical watchmaking, Edouard’s dreams have been turned into reality by a dynasty of pioneers: himself, his son, grandsons and great-grandson, Jack Heuer. One of the most innovative Swiss watchmakers ever, Jack has filed many major patents as well as introducing breakthrough innovations such as the first-ever self-winding mechanical chronograph, the legendary Monaco Chronomatic 11, in 1969.

Today, our watchmakers and engineers stay true to Jack’s passion for innovation by constantly challenging conventional wisdom and taking the Brand to unsurpassed levels of precision. The game-changing TAG Heuer Carrera Mikrogirder 10,000 Concept Chronograph introduced in Basel 2012 is a magnificent tribute to Jack’s vision and inspiration. It is the first ever mechanical chronograph capable of capturing and displaying 5/10,000ths of a second. This new milestone in watchmaking won the prestigious Aiguille d’Or at the Grand Prix d’Horlogerie de Genève in 2012, the highest Award in luxury watchmaking. As testimony to this unique expertise and our contribution to the legend that is Swiss watchmaking, TAG Heuer has been awarded no fewer than 8 Awards at the Grand Prix d’Horlogerie de Genève in the past 11 years.

In 2013, TAG Heuer is entering a new era. First, as a tribute to 50 years of Carrera, the Brand is launching a new serie of timepieces featuring an exclusive in-house movement, Calibre 1887. Motor racing belongs to TAG Heuer DNA more than ever. The 30-year-long partnership with McLaren is the perfect symbol of this tight link. Adrenaline and racing, passion and avant-garde, are values TAG Heuer will pass to its customers through the bold timepieces it creates.

Last but not least, Jean-Christophe Babin, the Brand’s charismatic CEO for the last 13 years, during which he has played a key role in turning the company’s fortunes around, is stepping down, to be replaced as CEO by myself, Stéphane Linder. The vision goes on. As the new leader of the brand, I will stay absolutely true to the same obsession with ultimate quality and timeless styles as Edouard Heuer, in 1860. I will ensure perfect continuity of leadership, in order to maximize all the energy and dynamism of TAG Heuer, a legendary brand that I am so passionate about.  

 

Stéphane Linder  
President and Chief Executive Officer