Timekeeping becomes an art with automatic luxury watches from TAG Heuer.

All around the world, Swiss watches and luxury watches are celebrated for their quality, craftsmanship and precision. And when it comes to Swiss watches, TAG Heuer timepieces know no equal. Possessing inventive, contemporary designs and cutting-edge technology, they are more than mere luxury timepieces or automatic watches – they are in a class apart.

Conceived and manufactured by leading experts, these luxury Swiss watches perfectly pair the finest materials with innovative technology. Classic materials, such as soft calfskin, quality alligator leather, noble solid gold and hardwearing stainless steel, are given a fresh, avant-garde edge through the addition of high-tech rubber or modern fabric. Redefining sports watches and luxury watches, TAG Heuer applies quality finishes, including fine brushing, black PVD finish and ruthenium treatment, for timepieces that are elegant, modern, beautiful and practical, all at once.

No less impressive, its watches for women are the pinnacle of discrete elegance. With its diamond watches, for example, TAG Heuer adds a hint of sparkle to the renowned men’s watch models that are the foundation of the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1 are also sophisticated ladies’ timepieces that carry on the heritage of artistry and accuracy that have been the brand’s calling card for over a century.

Of course, TAG Heuer is more than just sublime aesthetics. Its watches combine manual craftsmanship with the best high technology, for ladies’ and men’s watches that perpetuate a legacy while inspiring innovation and originality. Entirely modern yet always sophisticated, a TAG Heuer watch doesn’t stop at gorgeous aesthetics. Indeed, its automatic watches boast high frequencies of between 21,600 to 360,000 vibrations per hour (as with the Calibre 360), ensuring impeccable mechanical precision. It therefore comes as little surprise that a number of its automatic watch movements bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It’s no wonder that TAG Heuer chronograph watches are admired as the peak of Swiss watch timekeeping accuracy. These luxury sport watches are the official timekeepers of the Monaco Grand Prix – one of the world’s most esteemed racing events – while the brand is the official partner of both America’s-Cup-winner Oracle Team USA and revered Formula 1 automotive manufacture McLaren. An ideal marriage of speed and timekeeping precision.

One thing is clear: TAG Heuer timepieces go beyond mere luxury or precision: they unite the best in Swiss craftsmanship while delving deep into the future. Visually sublime yet eternally reliable, perfectly crafted yet resolutely high-tech, modern yet timeless, TAG Heuer is redefining luxury watches for men and women.

Automatic movement

Automatic movement Watches

What is an automatic movement?

An automatic movement is a mechanical watch movement that is wound by the motion of the wearer’s wrist. The rotor pivots freely around a spindle, and a movement in either direction helps to rewind the mainspring. The watch is regulated by a spiral balance wheel that vibrates 6-8 times a second. An automatic movement is composed of more than 70 parts (up to 230 parts for the Calibre 360). While it is  slightly less precise than a quartz movement (by a few minutes per month), it is the ultimate example of Swiss watchmaking expertise and tradition.

TAG Heuer automatic movements

In the great tradition of Swiss watchmaking, all TAG Heuer automatic movements are made in Switzerland, and meet extremely strict criteria for precision.
Their high frequency (ranging from 21,600 vibrations per hour to 36,000 in the Calibre 36 model and as many as 360,000 in the Calibre 360) ensures excellent mechanical precision.
A number of TAG Heuer automatic movements are awarded an Official Swiss Chronometer Control (C.O.S.C.) Certificate, the ultimate recognition of precision and reliability.

 

Power reserve

 TAG Heuer automatic movements have a power reserve of about 42–48 hours, depending on the model. This means that when they are fully wound they can continue to operate for almost two days and nights without being worn. The mainspring can also be rewound manually using the crown unscrewed and pulled out to position 1 (avoid using force). Note: do not forget to screw the crown down again in position 0.

Taking care of the movement

As with every micro-mechanism that operates continuously, an automatic watch movement requires regular maintenance. With proper care, it will work perfectly and last for generations. TAG Heuer recommends a maintenance service every two years as well as an annual water-resistance check. A one-year extension warranty on the work carried out is given to all watches that are maintained by an official TAG Heuer Service Center.

Calibre